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Site Statistics: What Is Bounce Rate?

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Site Statistics: What Is Bounce Rate?

The Meaning Of Bounce Rate (Site Statistics and Analytics)

Bounce rate has innovated website analytics in terms of giving webmasters a much deeper insight into the website traffic behavior. But what does it mean? And more important, how can we leverage its meaning in order to optimize and improve our websites? While doing research, it occured to me that this statistic is often misunderstood by bloggers and webmasters. I hope that these tips and tricks will help you learn more about the importance of bounce rate as it relates to your website.

All statistical data is defined as information that we collect about a topic or subject under investigation. Let's take a look at the definition of Bounce Rate and learn what it is:

Bounce Rate Definition

Bounce Rate is nothing more than a function of your website visitors' interest in content posted on your website.

If a visitor is interested in more content on your website they are likely to continue browsing your site, causing the bounce rate to decrease.

If a visitor is not interested in more content on your website they are likely to leave your website right away, causing the bounce rate to increase.

Bounce Rate shouldn't necessarily be thought of as a measurement of success of your website judging by the numeric percent (%) rate it indicates because it measures quality of particular browsing behavior and not its volume. Different browsing bahaviors can produce equally successful results!

Working with bounce rate will require making important decisions about managing the visual space of your website and thinking more about such things as the quality and purpose of your website's content and design.

At the very fundamental level, the definition of bounce rate can easily be—a type of data that gives us information about the percent of website visitors who never discover more than one page of a website. Or in other words, the percent of visitors who "bounce" off the site for one or another reason. The reasons for why such types of behavior occurs among website visitors are plenty. It is very important to understand, that these reasons are different.

The most common question people ask is What is a good bounce rate? Why is it a wrong question to ask?

Despite what it may seem, and although many people believe that bounce rate below 50% is great, website visitors do not think in a primitive way such as: "I liked this website and I must continue clicking to discover new pages on it" or "I didn't like this website and I must leave". A more common question that website visitors ask is "Did I find what I was looking for on this page?". And because of this bounce rate is so tricky! The bounce rate indicator can tell you the same thing for different reasons. This is why it's so important to understand the purpose of every page located on your website before being misled by the bounce rate data. The fundamental logic of the bounce rate is explained below in great detail.

In simple words, what is it?

The universal law of bounce rate

Why is bounce rate difficult to understand and why many people ignore it at first?

What to look for in the bounce rate?

How can bounce rate help my website?

The bounce rate myths

Myth #1: Bounce rate is more important than the amount of traffic your website receives.

Myth #2: High bounce rate is associated with less product sales or affiliate commissions.

Myth #3: Great content lowers bounce rate

How to decrease bounce rate

How to increases bounce rate